维辛巴特（Ruediger Wischenbart）

维辛巴特 美国图书博览会国际事务部主任

Ruediger Wischenbart,the Director of International Affairs at BookExpo America

中国将任2015年美国图书博览会全球市场论坛主宾国，将全景展现中国出版和媒体行业的风貌。

中国将派出由500名出版专家、国际知名作家和政府高级官员组成的高规格代表团参加在纽约举办的美国图书博览会，以一种独特的方式扩大和深化世界上两个最大的出版市场之间的文化和商业联系。美国图书博览会节目总监斯蒂芬·罗萨托（StevenRosato）表示：“这将是我们在这个美国规模最大的出版会议上接待的最重要的一支外国代表团。”

中国不仅将参与在美国图书博览会会场纽约雅各布贾维茨会展中心举办的行业活动，还将出席整个纽约市的文化活动。美国图书博览会将于5月27日至29日在纽约举办。

在博览会上，中国将向美国出版界介绍几家主要的出版公司和相关国际项目。博览会的展台将作为美国出版人士了解中国图书行业及其主要代表现状的第一窗口。

在三天的博览会期间，将举办五场专题论坛：

5月27日（星期三）举办“中美出版和媒体产业论坛”，政府官员以及来自中国出版集团、凤凰出版传媒集团、亚马逊，企鹅兰登书屋或美国出版商协会等主要出版社、零售商和专业图书贸易机构的专业人士将发表演讲。

周四和周五两日，将围绕数字出版、文学翻译、教育出版和阅读推广展开专业讨论。

中国将介绍中图易阅通（CNPeReading）平台等尖端数码项目(http://www.cnpereading.com/)，这是提升图书馆国际期刊订阅量，以及电子书进出口量的途径之一。另外还将介绍最近与美国数字公司Trajectory（www.trajectory.com）签订的10万册中文电子书分销协议。

文学翻译论坛将与“纸上共和国”（www.paper-republic.org）组织共同策划，介绍近期由美国出版公司出版的中文小说译著。

稍后请登录美国图书博览会网站（www.bookexpoamerica.com）了解活动详情。

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China’s great plans for New York: The programfor the BookExpo America Global Market Forum China 2015 is promising a greatpresentation of the Chinese publishing and media industry.

China prepares to send a high rankingdelegation of up to 500 top publishing professionals, internationally acclaimedauthors, as well as senior government officials to attend BookExpo America(BEA) in New York,in a unique effort to widen and deepen the cultural and business ties betweenthe world’s two largest publishing markets.  “This is the most significantforeign delegation that we have ever hosted at America’s largest publishingconvention”, notes Steven Rosato, BEA’s Show Director.

The China presence will have both a professional anda cultural tangent, with events prepared both at the JacobK. JavitsConvention Center, the exhibitionlocation for BEA, as well as throughout the city of New York.  BEA will take place May 27 –May 29.

At BEA, China willintroduce several of its leading publishing corporations, and related internationalprojects, to the American publishing community. A significant booth will serveas a premier point of access for American publishing professionals to get anupdate on the Chinese book industry, and its leading representatives.

To engage in detailedprofessional debates, five thematic Forum will take place during 3 days of BEA:

A senior level “ChinaUS Publishing and Media Industry Forum” on Wednesday, May 27, will seepolitical leaders as well as professional speakers from leading publishing houses,retailers and professional trade organizations, like China Publishing Group,Phoenix Publishing and Media Group”, Amazon, Penguin Random House, or theAmerican Association of Publishers.

On Thursday andFriday, professional discussions will focus on   Digital Publishing,Literary Translation, Educational Publishing, and Reading Promotion.

China will introducecutting edge digital project such as the CNPeReading platform (http://www.cnpereading.com/ ), a gateway tofacilitate subscribing to international journals for libraries, as well asimports and exports of ebooks. Also a recent agreement with the US companyTrajectory (www.trajectory.com ) for distributing100,000 Chinese ebooks internationally will be presented.

The Forum on LiteraryTranslation will be co-curated by “Paper Republic” (www.paper-republic.org ) and highlightrecent translations of Chinese works of fiction by US publishing companies.

The detailed programwill be available soon at the website of BEA www.bookexpoamerica.com